Metal bottle of 'Pepsodent' tooth powder, London, England, c. 1920-1940

Made:
1900-1944 in London

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Science Museum Group Collection
© The Board of Trustees of the Science Museum

Metal bottle of "Pepsodent" tooth powder, by Pepsodent Ltd., London

Pepsodent tooth paste contained ‘irium’, described as a ‘magic’ ingredient that would whiten yellow teeth. This popular product used the then famous advertising slogan “You'll wonder where the yellow went when you brush your teeth with Pepsodent!” In reality, irium was simply a chemical compound of sodium.

Pepsodent Co. Inc. was an American company based in Chicago which opened up branches in other parts of the world, including London. Although the Pepsodent company was bought by Unilever in 1944, the brand is still available today.

Details

Category:
Dentistry
Object Number:
A629728
Materials:
complete and metal (unknown)
type:
tooth powder dentistry (hygiene), dentistry (hygiene), pepsodent, samples and tooth powder
taxonomy:
  • furnishing and equipment
  • tools & equipment