Roll of "Bronco" lavatory paper, made by the British Patent Perforated Paper Company Ltd., London, E9 England, 1935-1950, 700 SHEETS/[SQUARE] BRONCO PAPER/TRADE MARK/"BRONCO"~ THE/De Luxe/TOILET PAPER/GUARANTEED 100% PURE and ASEPTIC/~MADE iN GREAT BRITAIN BY/The BRITISH PERFORATED PAPER CO. LTD. LONDON E.9./...

Rough on one side, shiny on the other and seemingly non-absorbent, toilet papers such this ‘Bronco’ brand would be very familiar to anyone over the age of forty. At one time advertised with the slogan “Bronco, for the bigger wipe”, today much softer and more effective varieties are preferred.

The continuous roll of toilet tissue with sheets we use today was patented in 1870 by the Scott Brothers in Philadelphia. The British Patent Perforated Company was one of the first British firms to produce this type of toilet tissue. Previously, toilet tissue was only sold in boxes of interleaved separate sheets. This roll has approximately 700 smooth sheets of strong paper.