Paper fan, London & North Eastern Railway

Paper Fan, LNER, Purple and gold floral design "With compliments London & North Eastern Railway", Dimensions: 8?" long

Paper Fan, LNER, Purple and gold floral design "With compliments London & North Eastern Railway". Before air conditioning, fans were a useful accessory and these decorative paper giveaways from the LNER were an early example of targeted advertising. Competition between the railway companies during the inter-war period could be fierce and advertising played a key part in generating custom.