Yorkshire Dales

Poster, British Railways (North Eastern Region), Yorkshire Dales, A National Park Area, by Ronald Lampitt, about 1965 to 1967. Depicts a small village in the Dales nestled between green hills. Accompanying text from A E Housman's poem 'The Merry Guide' reads "Across the glittering pastures, And empty uplands still, And solitude of shepherds, High on the folded hill" with the legend "Travel by train, services and fares from stations and agencies". Text at bottom margin reads "Published by British Railways (North Eastern Region) P64; Printed by Chorley & Pickersgill Limited, Leeds". Format double royal.

British Railways (North Eastern Region) poster advertising the Yorkshire Dales, by Ronald Lampitt, about 1965.

The poster depicts a village in the Dales, accompanied by lines from A E Housman's poem, 'The Merry Guide'.

The poster was first issued in 1961. This is a later version, which must date from 1965 or 1966, as it features the 'double arrow' British Rail logo and was issued by the North Eastern Region operating area, which merged with British Railways Eastern Region in 1967 and ceased to exist.

Ronald Lampitt was born in Worcester in 1906. He was a self-taught commercial artist and illustrator, who produced artworks for John Bull magazine, The Sunday Times, Reader's Digest and other publications. He worked on children's books in collaboration with his brother-in-law, Henry Deverson and illustrated nine Ladybird books and the magazine Look and Learn.

Lampitt produced posters and carriage prints for the Great Western, Southern and London, Midland & Scottish Railways and later for British Railways. He died in 1988.