Southern Railway for Sunshine at Home or Abroad

Poster, Southern Railway, Southern Railway for Sunshine at Home or Abroad by John Hull Grundy, 1933. Coloured lithograph featuring an illustration in coloured dots of a young woman in a red swimming costume sunbathing at the seaside. Text below reads "The further from this picture, the stronger it becomes, the further south you travel, the stronger is the sun. Southern Railway for sunshine, at home or abroad". The picture becomes clear as the viewer moves away from the image. Reference AD 2224 1500/1933. Format; double royal.

Posters and eye-catching travel guides were used by railway companies at stations to promote leisure activities, holidays and travel opportunities to passengers waiting for their train. Railway companies regularly commissioned graphic artists to design the posters to make them visually engaging and market attractive things to do by train to encourage more customers.