The Continent

BR poster. 'The Continent for the particulars of sevices by all routes apply to principal stations, offices and agencies of the British Railways - 16 routes' by Ronald Brett. With caricatures of Eurpoean figures on the text 'The Continent'.

Posters and eye-catching travel guides were used by railway companies at stations to promote leisure activities, holidays and travel opportunities to passengers waiting for their train. Railway companies regularly commissioned graphic artists to design the posters to make them visually engaging and market attractive things to do by train to encourage more customers.