Morris Cowley 11.9 h.p. motor car chassis, sectioned, 1929. This is the development of a car designed and made by Sir William Morris in 1912. By 1929 Sir William’s Morris Motors produced a catalogue advertising a number of variations of this car including the Morris Cowley Chassis. This was the cheapest way to buy a Morris Motors car - without any body work. The Automobile Engineer magazine also notes that parts of the Chassis were made in America and Coventry to be assembled in Cowley, bringing the need for a high level of accuracy in manufacturing whilst keeping the cost low. This is a perfect example of a vehicle in a competitive and commercial market.