Shelvador electric compression domestic refrigerator, c. 1934-1935.

Shelvador electric compression domestic refrigerator, an example of the first model to be equipped with internal shelves inside the door, streamlined design, by Crosley, U.S.A., 1930-1940

Shelvador electric compression domestic refrigerator, an example of the first model to be equipped with internal shelves inside the door, streamlined design, by the Crosley Radio Corporation, USA, c. 1934-1935.

In the early 1930s, in order to meet rapidly growing demand in the USA, the American entrepreneur Powel Crosley began making domestic refridgerators. He bought the rights to a simple innovation: putting shelves inside the refridgerator door. Other manufacturers had rejected the idea, but consumers agreed with Crosley.

The Shelvador became a market leader, and was the only refridgerator with shelves in the door until the patent ran out.