Cloth marquee banner to accompany the travelling museum of wax anatomical models exhibited throughout Europe by Lily Binda and William Bonardo, in French, 1960-1970

Would gruesome wax models showing the effects of syphilis make you think twice about having sex? That was their intention when they were made in the 1910s, and collected by painter Leonce Schiffmann for a touring anatomy exhibition in the 1920s. Doctors and public health officials claimed that the spread of this sexually transmitted infection would only be halted when the public knew about its consequences and means of prevention.

Education campaigns tended to exploit society’s disgust of this unsightly infection. Historians have argued that this approach did not solve the problem, but added to the fear of the disease, and the stigma and discrimination towards its sufferers.

‘Before and after’ waxes also aimed to show the value of prompt treatment with ‘magic bullet’ Salvarsan, the 606th arsenic compound tested by Paul Ehrlich and his team. The injections were painful though, and a long course was often needed.

Former carnival ‘freak’ show owners Lily Binda and William Bonardo inherited the collection a few decades later. The waxes took on yet another role – to cause sensation. The life-size models, some with genuine human hair, were toured around European fairgrounds. But whether exhibited for education or leisure, their convincing depiction of syphilis has certainly made them a talking point.