Trade card for George Morris, spectacle maker of London

Bayley, John

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Trade card: G Morris, 9 Bedford Sq, East London. Spectacle maker. Licenced hawker. 12 5/8 in x 10 in (Calv. 278)

This advertisement describes all the types of instruments and spectacles that G Morris made and sold. These include reading glasses, portable glasses and eye preservers. The frames were made from a variety of materials, including gold, silver, pearl and tortoiseshell. Morris’s clients were wealthy and could afford these luxury materials. He claimed that by looking through his glasses, people would recognise the quality of his workmanship; a case, quite literally, of ‘seeing is believing’.

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Object Number:
trade card
  • visual and verbal communication
  • advertising card
Gabb Collection

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