'Junior Vitachieve' minerals and vitamins, England, 1991

1991 in Byfleet
Healthcrafts (Booker Nutritional Products)

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1991-261, Tandem IQ (Ideal Quota) trial pack of vitamins and minerals as used in the Darland High School Nutritional
Science Museum Group Collection
© The Board of Trustees of the Science Museum

One of six packets of `Junior Vitachieve' multivitamins and minerals, designed as an IQ increasing dietary supplement, endorsed by the Dietary Research Foundation, made by Healthcrafts (Booker Nutritional Products Ltd.), Byfleet, Surrey, 1991

The brand name ‘Junior Vitachieve’ hints at the product’s claim to boost IQ in seven to ten-year-olds. The product gained the backing of the Dietary Research Foundation (DRF), which studies the link between diet, intelligence and behaviour. However, there is no clear evidence to support the claim that vitamin and mineral supplements boost IQ. The packet contains sixty tablets – thirty multivitamins and thirty multiminerals. One of each were to be taken daily with food.


Nutrition & Food Technology
Object Number:
card, metal (unknown), paper (fibre product), plastic (unidentified)
Booker Nutritional Products Ltd.

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