Back the Bid
Poster, 'Back the Bid', 2005. Photographic montage depicting a male gymnast vaulting over the London 'Gherkin', the skyscraper also known as 30 St Mary Axe. Accompanying text reads "Help us win the 2012 Olympic and Paralympic Games. They will be awarded to the city that wants it most. Back the bid at London.2012.com or text LONDON to 82012". At the bottom are the logos of the Mayor of London, the 2012 Olympic bid and Transport for London. Format double royal (2 copies).