Box, card with paper insert, Plane Relief Plus, designed by Exposure for Virgin Trains, 2008. Publicity item for Virgin Trains' Plane Relief Plus campaign to persuade leisure air travellers to use Virgin Trains. Box is a parody of a Neurofen painkiller box and offers free first class tickets in exchange for used boarding cards. Box emphasises the environmental benefits of train travel and contains a prescription from "Dr. R. Branson" to "Mr. Wanabe-Green." This campaign was a follow-up to Exposure and Virgin's "Plane Relief" campaign of 2007 which targeted business travellers.
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