Plane Relief Plus

Made:
2008 in London
maker:
Virgin Trains
and
Exposure

Box, card with paper insert, Plane Relief Plus, designed by Exposure for Virgin Trains, 2008. Publicity item for Virgin Trains' Plane Relief Plus campaign to persuade leisure air travellers to use Virgin Trains. Box is a parody of a Neurofen painkiller box and offers free first class tickets in exchange for used boarding cards. Box emphasises the environmental benefits of train travel and contains a prescription from "Dr. R. Branson" to "Mr. Wanabe-Green." This campaign was a follow-up to Exposure and Virgin's "Plane Relief" campaign of 2007 which targeted business travellers.

Details

Category:
Miscellanea & Curiosities
Object Number:
2008-7194
type:
box
credit:
Exposure

Cite this page

Rights

We encourage the use and reuse of our collection data.


Data in the title, made, maker and details fields are released under Creative Commons Zero


Descriptions and all other text content are licensed under a Creative Commons Attribution 4.0 licence

Using our data

Download

Download catalogue entry as json

Download manifest IIIF

Our records are constantly being enhanced and improved, but please note that we cannot guarantee the accuracy of any information shown on this website.