Packet of 10 'Gold Flake' Cigarettes

Made:
1920-1950 in England
maker:
W D and H O Wills Limited
Packet of 10 'Gold Flake' cigarettes by W D & HO Willis, England, 1920-1950. Three quarter side view, grey background Packet of 10 'Gold Flake' cigarettes by W D & HO Willis, England, 1920-1950. Three quarter side view of back of packet.

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Packet of 10 'Gold Flake' cigarettes by W D & HO Willis, England, 1920-1950. Three quarter side view, grey background
Science Museum Group Collection
© The Board of Trustees of the Science Museum

Packet of 10 'Gold Flake' cigarettes by W D & HO Willis, England, 1920-1950. Three quarter side view of back of packet.
Science Museum Group Collection
© The Board of Trustees of the Science Museum

Packet of 10 'Gold Flake' cigarettes by W D & H O Wills, England, 1920-1950

W D & H O Willis were one of a large number of cigarette and tobacco manufacturers based in England. Originally founded in Bristol in 1786, the company amalgamated with several other manufacturers to form The Imperial Tobacco Company in 1901.

This is a packet for ten 'Gold Flake' cigarettes, which were one of the brands that became popular during the First World War with British soldiers based in the trenches. More recently, this brand of cigarettes were only available in India.

Details

Category:
Smoking
Object Number:
1999-299/1
Measurements:
overall: 20 mm x 82 mm x 40 mm,
type:
cigarette packet
taxonomy:
  • furnishing and equipment
  • container - receptacle
  • furnishing and equipment
  • tools & equipment
credit:
McPhail, Mary