'Digit Al' doll, designed by Abbot Mead Vickers BDDO, unknown maker, 2008. Produced to promote the digital television switchover.
Promotional toy 'Digit Al', produced for Digital UK, in 2008.
‘Digit Al’ was a character, voiced by comedian Matt Lucas, created by Abbott Mead Vickers BBDO to promote awareness for the switchover from analogue to digital television. The switchover in the United Kingdom ran from 2007 to 2012.