'Digit Al' soft toy, 2008
- Made:
- 2008 in Unknown place
- maker:
- Unknown
- designer:
- Abbott Mead Vickers BBDO
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Science Museum Group Collection
© The Board of Trustees of the Science Museum
'Digit Al' doll, designed by Abbot Mead Vickers BDDO, unknown maker, 2008. Produced to promote the digital television switchover.
Promotional toy 'Digit Al', produced for Digital UK, in 2008.
‘Digit Al’ was a character, voiced by comedian Matt Lucas, created by Abbott Mead Vickers BBDO to promote awareness for the switchover from analogue to digital television. The switchover in the United Kingdom ran from 2007 to 2012.
On display
Science Museum: Information Age Gallery: Broadcast
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Details
- Category:
- Television
- Object Number:
- 2009-5049
- type:
- promotional materials
- taxonomy:
-
- furnishing and equipment
- toy - recreational artefact
- credit:
- National Media Museum, Bradford
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Data in the title, made, maker and details fields are released under Creative Commons Zero
Descriptions and all other text content are licensed under a Creative Commons Attribution 4.0 licence
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