'Digit Al' soft toy, 2008

Made:
2008 in Unknown place
designer:
Abbott Mead Vickers BBDO

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Science Museum Group Collection
© The Board of Trustees of the Science Museum

'Digit Al' doll, designed by Abbot Mead Vickers BDDO, unknown maker, 2008. Produced to promote the digital television switchover.

Promotional toy 'Digit Al', produced for Digital UK, in 2008.

‘Digit Al’ was a character, voiced by comedian Matt Lucas, created by Abbott Mead Vickers BBDO to promote awareness for the switchover from analogue to digital television. The switchover in the United Kingdom ran from 2007 to 2012.

Details

Category:
Television
Object Number:
2009-5049
type:
promotional materials
taxonomy:
  • furnishing and equipment
  • toy - recreational artefact
credit:
National Media Museum, Bradford