Saba 'Jim Nature' portable television receiver

1994 in France

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Saba 'Jim Nature' portable television receiver, 1994.

At a time when black plastic was the predominant material for making casing for electrical goods, French industrial designer Philippe Starck opted to use a high-density chipboard for his Jim Nature television set; a provocative and environmentally friendly alternative. His design proves that a poor-quality material, traditionally hidden under veneer, can instead have a potent, appealing aesthetic impact.