'Digit Al' Promotional Soft Toy

Made:
2008 in China
maker:
Abbott Mead Vickers BBDO
'Digit Al' Promotional Soft Toy

'Digit Al' Promotional Soft Toy
Science Museum Group
© The Board of Trustees of the Science Musuem

'Digit Al' soft toy, the mascot of Digital UK, an organisation set up to assist consumers during the switchover to digital TV services.

‘Digit Al’ was a character, voiced by comedian Matt Lucas, created by Abbott Mead Vickers BBDO to promote awareness for the switchover from analogue to digital television. The switchover in the United Kingdom ran from 2007 to 2012.

Details

Category:
Television
Object Number:
Y2010.8.1
Materials:
paper (fibre product), plastic (unidentified) and textile
type:
soft toy
taxonomy:
  • recreational artifacts
  • toys (recreational artifacts)