'Digit Al' Promotional Soft Toy

Made:
2008 in China
maker:
Abbott Mead Vickers BBDO

'Digit Al' Promotional Soft Toy
Science Museum Group
© The Board of Trustees of the Science Musuem

'Digit Al' soft toy, the mascot of Digital UK, an organisation set up to assist consumers during the switchover to digital TV services.

‘Digit Al’ was a character, voiced by comedian Matt Lucas, created by Abbott Mead Vickers BBDO to promote awareness for the switchover from analogue to digital television. The switchover in the United Kingdom ran from 2007 to 2012.

Details

Category:
Television
Object Number:
Y2010.8.1
Materials:
plastic (unidentified) and textile
type:
soft toy
taxonomy:
  • recreational artifacts
  • toys (recreational artifacts)

Cite this page

Rights

We encourage the use and reuse of our collection data.


Data in the title, made, maker and details fields are released under Creative Commons Zero


Descriptions and all other text content are licensed under a Creative Commons Attribution 4.0 licence

Using our data

Download

Download catalogue entry as json

View manifest in IIIF viewer

Add to Animal Crossing Art Generator

Download manifest IIIF

Our records are constantly being enhanced and improved, but please note that we cannot guarantee the accuracy of any information shown on this website.