'Digit Al' soft toy, the mascot of Digital UK, an organisation set up to assist consumers during the switchover to digital TV services.
‘Digit Al’ was a character, voiced by comedian Matt Lucas, created by Abbott Mead Vickers BBDO to promote awareness for the switchover from analogue to digital television. The switchover in the United Kingdom ran from 2007 to 2012.
Details
- Category:
- Television
- Object Number:
- Y2010.8.1
- Materials:
- paper (fibre product), plastic (unidentified) and textile
- Measurements:
-
overall: 260 mm x 120 mm x 90 mm,
- type:
- soft toy
- taxonomy:
-
- recreational artifacts
- toys (recreational artifacts)
