'Radio Celebrities Second Series' cigarette card album, manufactured by Imperial Tobacco and distributed under the brand name W D and H O Wills and Company, probably Bristol, England, 1934-1940.
This series of 'Radio Celebrity' cards were produced in 1934 and 1935. Cards like these were popular and were often the only way for radio listeners to see what the performers they heard on the radio actually looked like. W D and H O Wills and Company, later Imperial Tobacco, were the first company to include advertising cards in their cigarette packs in 1887. They produced their first 'general interest' set in 1896.