Fighting Robot with box packaging

Fighting Robot with box packaging, manufactured by Horikawa, Japan, 1967

The Fighting Robot by prominent toy robot makers Horikawa was a classic design, able to 'fire' a gun with sound effects, swing its arms as it walked forward, and display turning gear wheels in its chest. Two of robots’ defining features are that they are ‘embodied’ and ‘situated’ – that is, they are given tangible form, and are very much ‘out there’ in the world, rather than being confined to roboticists’ labs. This toy robot speaks strongly to these themes: it is the classic robotic form so often expected by the wider public (even if their actual forms have actually been rather different), and it shows how that form has been appropriated in a wide range of media, not just in film and on screen, but in other popular media like toys and more ephemeral items. Robots are as much performers and entertainers as they are pieces of formal science or technology per se.