Photograph of advertising stunt for 'He Who Gets Slapped'

Made:
1920s in South Africa
Silver gelatin photograph of a man dressed as a clown wearing a Silver gelatin photograph of a man dressed as a clown wearing a

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Creative Commons LicenseThis image is released under a CC BY-NC-ND 4.0 Licence

Buy this image as a print 

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License this image for commercial use at Science and Society Picture Library

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Silver gelatin photograph of a man dressed as a clown wearing a
Science Museum Group
© The Board of Trustees of the Science Museum, London

Silver gelatin photograph of a man dressed as a clown wearing a
Science Museum Group
© The Board of Trustees of the Science Museum, London

Silver gelatin photograph of a man dressed as a clown wearing a giant fake hand, advertising a screening of the film 'He Who Gets Slapped' at a cinema in South Africa.

Gerald Spencer Darrell was an officer in the British Army in the first world war. He was subsequently asked to open the first Moving Pictures Theatre at the Savoy in a yet unidentified South African town (most likely Cape Town), this collection of images shows the marketing tactics used by Mr Darrell to bring customers to his cinema.

Details

Category:
Cinematography
Object Number:
2019-306
Materials:
paper (fibre product) and emulsion
Measurements:
overall: 105 mm x 65 mm
type:
photograph and silver gelatin print