Poster for the film 'Pleasantville', 1998.

'Pleasantville' is a 1998 American comedy-drama written, co-produced, and directed by Gary Ross. It featuress Tobey Maguire, Jeff Daniels, Joan Allen, William H. Macy, J. T. Walsh, and Reese Witherspoon, with Don Knotts, Paul Walker, Marley Shelton and Jane Kaczmarek in supporting roles. The story centers on two siblings who wind up trapped in a 1950s TV show, set in a small Midwest town, where residents are seemingly perfect.

This was the first time that a new feature film was created by scanning and digitizing recorded film footage for the purpose of removing or manipulating colors. The black-and-white-meets-color world portrayed in the movie was filmed entirely in color; in all, approximately 163,000 frames of 35 mm footage were scanned, in order to selectively desaturate and adjust contrast digitally. The scanning was done in Los Angeles by Cinesite, utilizing a Spirit DataCine for scanning at 2K resolution and a MegaDef Colour Correction System from Pandora International.