John Player and Sons' Album of Motor Cars: Second Series

Made:
1930s
maker:
John Player and Sons

Buy this image as a print 

License this image for commercial use at Science and Society Picture Library

Buy this image as a print 

License this image for commercial use at Science and Society Picture Library

Buy this image as a print 

License this image for commercial use at Science and Society Picture Library

Science Museum Group
© The Board of Trustees of the Science Museum

Science Museum Group
© The Board of Trustees of the Science Museum

Science Museum Group
© The Board of Trustees of the Science Museum

'An Album of Motor Cars: Second Series' book of cigarette cards produced by John Player and Sons in 1937. The book cover is illustrated in dark and light blue with a car in a coastal scene below a cartouche containing the title. A complete set of cards, each featuring a different car, is pasted into the pages, accompanied by text and illustrations.

Cigarette cards were originally produced to protect cigarettes within their boxes, but soon developed into tiny collectible artworks used to encourage buyer loyalty. First produced in the UK by W D and H O Wills Limited in 1887 by the 1930s, cigarette cards were hugely popular collectibles, analogous to the small toys offered in boxes of cereals in the 1990s. Cigarette companies rapidly started to produce albums or books that allowed a collector to store a set of cards in a structured format alongside short information on their subjects. These subjects depicted on cigarette cards were hugely diverse, from film stars to fish, offering a snapshot of attitudes to these subjects at the time, as well as which were considered appealing to buyers.

This is one of a group of seven books of cigarette cards collected by brothers Ian and Robert Hopkins in the 1930s and 40s in Shepperton, Surrey. The cards were compensation for regularly making the trip to buy their father’s cigarettes. They therefore combine social histories of smoking with small collectible prints aimed particularly at families and children, with subjects ranging from motor cars, railways and cycling to radio celebrities and film stars.

Details

Category:
Art
Object Number:
2017-184
type:
cigarette cards

Cite this page

Rights

We encourage the use and reuse of our collection data.


Data in the title, made, maker and details fields are released under Creative Commons Zero


Descriptions and all other text content are licensed under a Creative Commons Attribution 4.0 licence

Using our data

Download

Download catalogue entry as json

View manifest in IIIF viewer

Add to Animal Crossing Art Generator

Download manifest IIIF

Our records are constantly being enhanced and improved, but please note that we cannot guarantee the accuracy of any information shown on this website.