Condom packaging, Durex 'Jeans'
Empty plastic container of 2 Durex 'Jeans' condoms (preservatifs), with instruction leaflet, manufactured by Hispano Ico, Spain and distributed in France by Laboratoires GANI, c1992 (expiry date May 1997)
Part of a small personal collection of condoms and packaging dating from around the 1990s, this product is an example of the increased use of condoms internationally following the emergence of HIV and AIDS. Previously marketed as contraception, condom products diversified as they began to be targeted at a wider range of people, which led to new flavours, textures, and colours.
Durex ‘Jeans’ condoms were launched to fit more seamlessly into tight fitting denim pockets. Interestingly, the product seeks to hide condoms (by making them blend in with your form fitting clothes) while simultaneously aiming to make carrying a condom more socially acceptable and less of a taboo.