Diana' camera in box, Great Wall Plastic Company, 1950-1979, collected as part of Kodak New for Old collection.

This camera is part of the New for Old collection, named after the camera exchange scheme ran by the Kodak company. Through this scheme, customers received a price reduction for a new camera in exchange for an old one. The collection represents a range of 20th century camera types from early box brownies and folding roll film cameras through to Polaroid cameras and Kodak tele-instamatics. A diverse group of manufacturers are represented in the collection, from around the world.