Supermarket social distancing sign

Blue circular floor sign with white text from Tesco to maintain social distancing reading ‘Please wait here until the person in front had moved forward’ used during the COVID-19 pandemic in 2020 at the Bounds Green Road Tesco Express, London

Two metres was the strictest form of social distancing in England and was adopted by businesses, key services, and public places. It is estimated that spending more than 15 minutes within two metres of a person with COVID-19 can pass on the virus. Floor stickers, such as this one, were a popular method to help enforce social or physical distancing.

Tesco produced a range of signage in their distinctive colour palette and font with a team of copywriter and designers from Sherlock, a Brighton based strategic branding and retail design consultancy. Like all businesses, Tesco had to quickly develop a range of signage which was constantly adapted and updated to changing pandemic restrictions and guidance.