Pregnancy loss card from Card Factory and the Miscarriage Association

Pregnancy loss card reading ‘There’s no good card for this. I’m so sorry for the loss of your baby.’, on the reverse there is information about the Miscarriage Association, sold by Card Factory in association with the Miscarriage Association, designed by MRM UK, 2021

Written in the handwriting of a woman who has experienced pregnancy loss, this card has a sensitive and supportive message on the front. It is the first pregnancy loss card to be sold by a major UK retailer. Pregnancy loss has long been a taboo topic and experiencing it still makes many people feel isolated and alone. The stigma around pregnancy loss also means that it can also be hard to know what to say or do when someone you know experiences it.

Existing generic sympathy cards can still leave someone with the problem of not knowing what to write or say. This card helps by having a pre-written message on the front, removing one barrier that may have stopped people reaching out and showing their support. Sending a card also gives people experiencing pregnancy loss something concrete to hold on to and acknowledges their experience. On the back of the card, there is also information about the support the Miscarriage Association can provide.