Hidden Disabilities card, with the wording 'I have dementia'

Hidden Disabilities card, with the wording 'I have dementia' and 'I may have memory problems. I might have difficulty communicating with you and can become anxious. Please be patient with me', designed by Tabbers Limited, part of Hidden Disabilities Sunflower Scheme, 2021

Dementia is the name given to a group of conditions with similar symptoms including memory loss, mood or personality changes, confusion and difficultly concentrating or doing daily activities. These are likely to worsen over time and people with dementia may need additional support.

Launched at Gatwick airport in 2016, the Hidden Disabilities Sunflower is a symbol that people can choose to wear indicating that they may need additional assistance, space, or time. Partners in the scheme include supermarkets, travel hubs, and the NHS. The sunflower was chosen as a distinctive and easily recognisable sign. The Scheme’s website states “we chose a sunflower as it suggests happiness, positivity, strength as well as growth and confidence.” Wearing the sunflower symbol is an individual choice.