Hidden Disabilities card, with the wording, 'I care and support for someone with Alzheimer's' and 'I need to accompany and stay with the person named on this card. They may have memory problems, become confused or anxious' designed by Tabbers Limited, part of Hidden Disabilities Sunflower Scheme, 2021

Alzheimer's is the most common form of dementia in the United Kingdom. It affects a person's brain and causes symptoms such as memory problems, confusion, mood changes. Over time symptoms progress and additional ones including hallucinations and problems with speech or language may develop.

Launched at Gatwick airport in 2016, the Hidden Disabilities Sunflower is a symbol that people can choose to wear indicating that they may need additional assistance, space, or time. Partners in the scheme include supermarkets, travel hubs, and the NHS. The sunflower was chosen as a distinctive and easily recognisable sign. The Scheme’s website states “we chose a sunflower as it suggests happiness, positivity, strength as well as growth and confidence.” Wearing the symbol is an individual choice.