Advertising memo pad for Augmentin

Memo pad advertising Augmentin, showing a Union Jack flag and the words “A product of British research’ by Beecham Research Laboratories, 1983

Notepads and stationary are one form of advertising new medicines to healthcare professionals or at large scale trade shows.

Augmentin is the brand name for an antibiotic used for infections caused by bacteria. It is a combination of amoxicillin, a type of penicillin and clavulanic acid, also known as co-amoxiclav. First launched in the UK in 1981, it was developed by a team of scientists working at Beecham, who developed sem-synthetic penicillins. In 1989, The Beecham Group plc and SmithKline Beckman merged to form SmithKline Beecham In 2000, SmithKline Beecham and GlaxoWellcome merged to form GlaxoSmithKline, known as GSK.