Packet of 10 Dr. White's panty pads

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Packet of 10 Dr. White's panty pads, for medium or heavy menstruation by Lilia White Ltd., 1985

Originally invented as an incontinence product in the mid-1960s, self-adhesive pads took the menstrual product market by storm. Before then, pads were secured with belts comprised of elastic, worn around the waist with tabs or hooks at the front and back for attaching a sanitary towel between the legs.

Floral motifs have long been used in menstrual product marketing, serving as both a euphemism for periods and a symbol of idealised femininity.

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