The company was incorporated on the 23rd April 1923. Over a number of years and various acquisitions and mergers the company eventually operated services all over the North West of England. The Second World War many of the services were cut or abandonded due to the shortage of fuel and requisitioing of it's vehicles for war work.

After the war it resumed many of the services and refurbished it's fleet of coaches. The company developed new routes to new destinations on the coast of England, right up until the 1950s. The company managed to survive the re-organisation of bus services in the North West until 1974 when it was renamed National Travel (North West) Limited.