Arthur Guinness, Son and Co. Ltd.
Arthur Guinness, Son & Co Ltd was an Irish brewing company, best known for producing Guinness stout. The company was incorporated 1886 and changed its name to Guinness PLC in 1982, before finally merging with Grand Metropolitan PLC to form Diageo PLC in 1997. The company is named after Irish brewer Arthur Guinness (1725-1803), who founded the St James’s Gate Brewery in Dublin in 1759.
In an attempt to introduce more efficient brewing techniques, the Company began supporting scientific research in the 1890s, and established the first Guinness Research Laboratory in 1901. In 1955, the Company gave £40,000 to the Burden Neurological Institute, Bristol, to establish the Guinness-Burden Research Unit to investigate the therapeutic effects of alcohol.
Timeline of the Guinness brand:
1725 - Arthur Guinness born.
1759 - using an inherited £100 Arthur Guinness sets up a brewery in Dublin.
1769 - first barrels of Guinness exported (to England).
1799 - Guinness ceases brewing Dublin Ale and concentrates on the more popular porter.
1801 - West India Porter is first brewed.
1803 - Arthur Guinness dies and his son, Arthur Guinness II, took over the Brewery.
1833 - became the largest brewery in Ireland.
1862 - Guinness trademark label was introduced.
1869 - the size of the Brewery doubled to over 50 acres.
1876 - 'The Harp' was registered as a trademark.
1886 - Guinness became the first major brewery to be incorporated as a public company on the London Stock Exchange. It was the largest brewery in the world with an annual production of 1.2 million barrels.
1909 - Guinness brought to the frozen wastes of the South Pole by Sir Douglas Mawson, the Australian explorer.
1929 - first ever Guinness advertisement with the slogan “Guinness is Good For You” published in the British national press.
1936 - first Guinness brewery outside Dublin built at Park Royal, London.
1955 - first Guinness Book of Records published.
1983 - renamed Arthur Guinness, Son and Co. (Park Royal) Ltd.
1988 - renamed Arthur Guinness, Son and Company (Great Britain) Limited. Draught Guinness in a can launched, using a widget to recreate the creamy surge.
1997 - renamed Guinness Brewing Worldwide Limited.