Associated Television (ATV) is a former British television company. It was awarded the franchise by the Independent Television Authority (ITA) to provide the Independent Television service at weekends for the London region. This service started on Saturday, 24 September 1955 and lasted until Sunday, 28 July 1968. ATV was also awarded the franchise to provide the weekdays Independent Television service for the Midlands region. This service started on Friday, 17 February 1956 and lasted until Monday, 29 July 1968.

Subsequent to the changes made by the ITA to the regional structure of the Independent Television service, ATV was awarded the franchise to provide a seven-day Independent Television service for the Midlands region. At this point it changed its name to ATV Network Limited. This service ran from Tuesday, 30 July 1968 and lasted until Friday, 1 January 1982.

ATV's headquarters and main studios were at Elstree, near London, with both Midlands and London divisions, where the majority of ATV's earlier programming was made and distributed.