National Express East Coast 2007

industry:
Franchise, Railway company, Subsiduary
Nationality:
British
based:
United Kingdom

Name used by the NXEC Trains Ltd operates the Intercity East Coast rail franchise which in turn is a subsiduary of the National Express Group. Trains travel from Scotland down the East Coast all ending at Kings Cross. Franchise is due to operate until at least 31 March 2015.

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Grand Central television advert broadcasted on ITV Tyne Tees (Pontop) 18/09/2007, Advertising simplicity of Grand Central compairing to other competitors on the same route: a single ticket type compare to competitors who have many different ticket type, cheap return tickets between North East and London, end slogan 'Grand Central the train you've been waiting for' / Grand Central leaflet inside DVD case, promotional offer and timetable until May 2008 between Sunderland and London Kings Cross / Advert recorded by TNS for GNER

GNER TV advert for 'Grand Central'
8 edited videos, broadcast extracts, on National Express getting ECML franchise, 14/08/2007: Sky News (Sky News Today) footage of GNER trains ; BBC News 24 (Morning News) live interview with Jonathan Metcalfe (GNER Chief executive) talking about GNER losing bid for franchise, transition and working with National Express and footage of GNER train ; ITV Tyne Tees (Pontop) (North East Tonight) National Express replacing GNER on ECML, footage of GNER train in York station, future figures investment by National Express, interview with Richard Bowker (National Express Chief Executive), Jonathan Metcalfe (GNER Chief executive), passengers, live interview with Philip Haigh (Rail Magazine) ; ITV Yorkshire East (Calendar) footage of GNER train in York, interview with Jonathan Metcalfe (GNER) ; BBC TV 1 North H & L (Look North) Lincoln station new rail link to London service to be introduced by 2010 with National Express, footage of empty Lincoln station with reporter, footage of GNER train in York, interview with Lincoln inhabitants, extate agents (Edward Walter, Walter's Property Marketing), interview with David Mitchell (Federation of small businesses for Lincolnshire) skeptical about new service as will not be before 2010, Gillian Merron (Lincoln MP) Lincoln part of the Intercity map, opportunities at Lincoln ; BBC TV 1 East Midlands (East Midlands Today) National Express taking over ECML, interview with Gillian Merron (Lincoln MP), reporter at Newark Northgate station, improvements in stations by National Express, interviews with passengers, Rodney Hughes (Chamber of Commerce) ; BBC TV 1 North East (Look North) National Express taking over from GNER, GNER train in York station, interviews with passengers, Jonathan Metcalfe (GNER), archive footage of Flying Scotsman and Mallard on ECML ; BBC TV North L & S (Look North) National Express on ECML, GNER train footage, interviews with passengers, reporter on tickets sales and fares and National Express payment to the government, interview with Tom Harris MP (Rail Minister), Jonathan Metcalfe (GNER)

TV news coverage of 'East Coast Main Line Franchise goes to National Express'
6 edited videos, broadcast extracts on 01-02/08/2007 on a new announcer at York station, an American woman, Rhonda Franks; including interviews with Rhonda Franks and John Gelson (East Coast): ITV 1 Yorkshire (2 extracts, Calendar), BBC 1 N. East & Cumbria (3 extracts, Look North), BBC 1 Yorkshire (1 extract, Look North)

TV news coverage of 'Rhonda Franks is the new station announcer at York'
3 edited videos, 3 interviews with Richard Bowker by John Gelson likely made to show to Natioanl Express ECML staff; 1st interview talking about 09/09/2007 run of launch train of National Express East Coast (2min15) ; 2nd interview on key priorities for National Express East Coast for the 12-18 months to come (maintain performance, making travel simpler...), how to develop loyalty to new brand National Express, committed investments in East Coast Main Line, current situation for economy in the UK and National Express position, how not to do like GNER, importance of every member of staff in making travel easier, etc. (5min) ; 3rd interview on the National Express Brand ; files dated from 28/09/2008 / Handwritten title on label

TV coverage 'Richard Bowker Interviews'
GNER printed on DVD, HST A new lease of life, 12/03/2007, GNER corporate/promotional video on refurbished HST (Intercity 225), refreshing the fleet, including footage on board of HSTs being refurbished and completed, footage of public launch of refurbished GNER HST at Kings Cross, GNER representatives and others speaking: Richard McClean (GNER Operations director), John Meehan (Managing director Wabtec Ltd.), David Billmore (GNER Senior Technical Advisor York), Keith Mack (Project engineer HST continuance project), Richard Bourne (Fleet Development engineer), Tony Brown (GNER Manager fleet engineering), Mark Kynman (Project Manager Wabtec Rail), end with inaugural journel on board of freshly refurbished train, footage of first class and Ian McMillan reading/performing a poem about HST as hommage to the Night Mail poem ; duration: 7min50

TV news coverage 'HST A New Lease of Life'
4 edited videos, broadcast extracts, Scotland TV (Scotland Today) East Coast Mainline linking Inverness Scotland to London, National Express accused of raising the cost of tickets, aerial footage of Forth Bridge, aerial footage of train on ECML ; BBC News Scotland (Reporting Scotland) National Expres taking over ECML, aerial footage of ECML and Forth bridge ; Scotland TV (Scotland Today) National Express criticised for increasing fare, aerial footage Forth bridge and ECML, footage on board National Express train, interview with Richard Bowker (National Express) ; Scotland TV (Scotland Today) - same, plus National Express on being environmentally friendly ; 6min total

TV news coverage of 'National Express ECML service'
3 edited videos, broadcast extracts about Eurostar launch of services from North England to mainland Europe: ITV 1 Yorkshire West (Calendar, 14/11/2007) hish speed train between Leeds and Brussels in 5 hours total, on GNER service to London Kings Cross, footage of brand new St Pancras station and its champagne bar, interview with Nick Mercer (Eurostar), footage on board Eurostar and first class and in Brussels ; BBC 1 Yorkshire (Look North, 15/11/2007), new Eurostar terminal moved from Waterloo to St Pancras, two reporters on competition one traveling to Paris by rail the other by plane, leaving from York to Paris (Leeds airport), comparative footage of journey, interview with Philip Meeson (Jet2), Richard Brown (Eurostar), Steve Kimber (Great Rail Journeys), transport strike in Paris on arrival, footage of Paris and Eiffel tower ; BBC 1 North East & Cumbria (Look North, 19/11/2007), reporter travelling from Newcastle to Paris, footage of trip through driver window, interview with John Gelson (GNER), footage of St Pancras new station, first day of Eurostar from St Pancras, interview with Richard Brown (Chief excutive, Eurostar), footage of Eurostar and on board, and Paris Gare du Nord, also mention of strikes in Paris, plus footage of Eiffel tower illuminated ; approx. 12 min total

TV news coverage of 'Eurostar from the North of England to Mainland Europe'
6 edited videos, broadcast extracts about the launch of a new National Express Rail service, 09-13/12/2007: BBC 1 North East & Cumbria (3 extracts, Look North) footage of last GNER service, interview with Lee Garrett (GNER driver), passengers, John Gelson (GNER) - New National Express service, interview with John Gelson (National Express East Coast) - New National express service, interview with Richard Bowker (Chief executive, National Express Group), footage at Kings Cross, on board of new service, interview with passengers, footage of York station with classical music players welcoming passengers of new service, plus footage of last train of GNER ; ITV 1 Tyne Tees (North East Tonight) footage of National Express first new train, footage in Newcastle station, interview with Richard Bowker (National Express Group, chief executive), ticket fares in questions ; BBC 1 Yorkshire (Look North) National Express new service, footage of York station, interview with Rochard Bowker (National Express), footage from driver cab, tickets fares in questions, interview with passengers, with reporter Alan Whitehouse ; ITV 1 London (London Tonight) new Thameslink station in Kings Cross, interview with passengers, Ruth Kelly MP (Transport Secretary), National Express taking over ECML first service, interview with Richard Bowker (National Express Group), Langdon Park new station, interview with Ken Livingstone (Mayor of London)

TV news coverage of 'Launch of New National Express Rail Service'
edited video, broadcast extract from Scotsland Today, 28/04/2007 on Driver Simulator launch in Edinburgh, computer system to help driver test in various situation, including footage of Edinburgh station, images of simulator its controls and projector screen (simulating weather conditions, faults, etc), footage of actual simulation, reporter testing simulator, with Paul Lartley (GNER Simulator manager), interview with a driver (David Bowie or David Bowle) ; 2 minutes

TV news coverage of 'Driver simulator launch (Edinburgh)'
18 edited videos, broadcast extracts on GNER winning the East Coast Main Line franchise

TV news coverage 'GNER winning the East Coast mainline franchise'
National Express Introduction, May 2008, promotional video of National Express Services: train, trams, buses, school buses, coaches, mini buses rental, footage illustrating various mode of transports offered, footage of busy stations, end slogan: National Express "making travel simpler" / National Express logo and DVD label

Promotional Video 'National Express Introduction'

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