Group Systems (Keracolour) Ltd, Northwich, Cheshire. Foubnded by designer and businessman Arthur Bracegirdle and television engineer Howard Taylor in 1970; used Decca series 10 chasis in Keraclor-designed chasis; first cabinets were fibreglass, made by Waterside Plastic of Todmorden; initial run of 100 assembled in Arthur Bracegirdl's garrage, before production moved to factory at Middlewich Road, Northwich, Cheshire, in 1970; production switched to plastic and range of televisions expanded; also diversified into plastic mouldings for Lotus and Ford Capri cars, Christmas decorations and audio equipment; production ceased in 1977.