Cinerama Camera Corp, California; Cinerama, a wide-screen, cinematic process, was developed by Fred Waller of Paramount Pictures in 1932 and promoted by Hazard E. Reeves. Cinerama was first featured at the 1939 New York World's Fair as "Vitarama". In 1952, the process "Cinerama" was presented by the Cinerama (Corporation) at the Broadway Theatre in New York in a show entitled "This is Cinerama".