William Fetter, or Bill Fetter, was an American graphic designer and pioneer in the field of computer graphics. He explored the perspective fundamentals of computer animation of a human figure from 1960 on and was the first to create a human figure as a 3D model. In 1960, working in a team supervised by Verne Hudson, he helped coin the term Computer graphics. He was art director at the Boeing Company in Wichita where his ergonomic studies helped to develop the design of the Boeing aeroplane cockpit.