Album of photographs, newspaper clippings and memorabilia of Noble's motoring career

Album of photographs

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Album of photographs
Science Museum Group Collection
© The Board of Trustees of the Science Museum

The items in the album are chronologically arranged. It includes, the London-Lands end trial, 1926, various articles mentioning Noble, newspaper articles written by Noble and publicity of leaving Rover Motor Co. as advertising manager to work as publicity adviser to the Hillman combine (1930).

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Page 1. Car registration No. RW 5916 on a hill climb amongst crowds of spectators. Titled: London – Lands’ End trial, Easter 1926, on Blue Hill Mine.

Page 2. Family photograph of H. Sargent Pharoah’s wedding, September 15th 1928.

Page 3. Photograph of Henry Dudley Noble during a quiet moment sitting near a bank of trees.

Page 4. Newspaper cutting from Romeike & Curtice Ltd remarking how good “Rover” advertising has been. Dated May 1928.

Page 5. Newspaper cutting from the ‘Daily Sketch, 1928, “Girls who drove 2,000 miles on £5”. Accomplished in a Rover Nippy Ten. Misses Betty and Nancy Debenham.

Page 6. Cutting from “The Autocar” 1928, the £5 note trial devised by Mr. Dudley Noble showed that each passenger was carried a distance of eight miles for 1d.

Page 7. Cutting from “Car Topics” 1928 reference the successful trials of travelling 2,147 miles on a total cost of £5.

Page 8. Cutting from “The Auto” 1928, celebrating the successful £5 trial with a luncheon at the Connaught Rooms.

Page 9. Magazine cutting ‘Celebrating Five Pounds’ Worth.’

Page 10. Cutting from “The Motor News” 1928, celebratory lunch at the Connaught Rooms.

Page 11. Magazine cutting from “The Bystander” 1928 reference the advertising manager Mr. Dudley Noble organising an outing to Brooklands to demonstrate the capabilities of the standard 16-50 h.p. Rover Six.

Page 12. Magazine cutting from “Junior Car Club Gazette” Occasional Comments by A. Percy Bradley.

Page 13. Newspaper cutting from “Bystander” 1928, reference Mr. Noble’s recent tour of middle Europe to Budapest in a Rover Six.

Page 14. Magazine cutting from “The Graphic” motoring on the continent.

Page 15. Magazine cutting from “The Scotsman” motoring on the continent.

Page 16. Magazine cutting from “The Bystander” 1928, Motor Notes by E.M. Wright, reference touring Europe in a Rover Six.

Page 17. Magazine cutting from “Field” Quotation: ‘To Budapest by motor car.’

Page 18. Continuation of ‘To Budapest by Motor Car’ by Dudley Noble.

Loose magazine cutting from “Country Life” dated July 1928, ‘By car to Budapest’ by Dudley Noble.

Page 19. Cutting from “The Motorist” Motoring on the Continent, June 1928.

Page 20. Cutting from “The Motor World” Eastward Bound, Boulogne to Budapest on a Rover Six by Dudley H. Noble.

Page 21. Cutting from “First Motoring” Motoring on the Continent.

Page 22. Cutting from “Garage and Motor Agent” Motoring on the Continent, Mr. D.H. Noble’s experiences. Cutting from “The Daily Sketch” Not a record.

Page 23. Cutting from “Motor & Cycle Trade Supplement” reference Mr. Noble’s drive in a new two litre 6-cylinde Rover from the Austrian frontier to Budapest.

Page 24. Cutting from “The Motor News” Motoring on the Continent.

Page 25. Magazine cutting from “The Auto” Abroad with a Rover Six.

Page 26. Cuttings illustrating various motoring advertisements for June 1928.

Page 27. Cuttings from “Sunday Pictorial” and “Indian & Eastern Motors” reference Rover Six demonstrations at Brooklands and proof of popularity of Rover cars.

Page 28. Letter from The Yorkshire Post advertisement manager indicating the effectiveness of local advertising and examples the coverage that The Yorkshire Post provides. March 13th, 1929.

Page 29. Cutting from “The Daily Mail” 1930 – another Rover year by D.H. Noble.

Page 30. Similar copy from “The Evening News”

Page 31. Newspaper cutting from “The Daily Mail” dated December 1929, ‘Rover the car of limitless possibilities.

Page 32. A letter from F. Ray & Sons to The Rover Co. saying they received a sales order for a two litre Sportsman’s coupe on the strength of advertisements in The Daily Express.

Page 33. Letter from The Heritage Peters Advertising Service Ltd to D.H. Noble congratulating him on a recent advert in “The Illustrated London News” dated November 1928.

Page 34. Letter from “Sunday Pictorial” to D.H. Noble reference a full page advertisement in their paper, dated November 1928.

Page 35. Letter from “The Daily Express” to Mr. Noble expressing interest in Rover advertising. Dated January 1929.

Page 36. Letter from Paul E. Derrick Advertising Agency Ltd. Dated May 1929 to D.H. Noble reference forthcoming advertising business.

Page 37. Letter from “Sunday Pictorial” dated August 1929 to Mr. Noble offering their services and advertising potential.

Page 38. Letter from “Hull Evening News” dated September 1929 to D.H. Noble congratulating him on the two page advertisement in the “Daily Telegraph”.

Page 39. A selection of press cuttings dated January 1930 announcing sympathy on the news of the death of Mr. Noble’s wife.

Page 40. A selection of press cuttings illustrating a race over 850 miles from St Raphael on the Riviera to Calais between a Rover light six and the Blue Train Continental express, in which the car drivers won by 20 minutes.

Page 41 & 42. Additional press cuttings reference the Blue Train race.

Page 43. A press cutting from “The Daily Express” dated February 1930 highlighting road adventures on the Riviera by Harold Pemberton.

Page 44. Press cuttings relating to the Blue Train race and R.A.C. warnings of dangers to other road users in attempts to establish high-speed records.

Page 45. Press cuttings regarding the Blue Train race in French and English.

Page 46. Press cutting from Motoring Notes and News dated February 1930 announcing Rover’s introduction of 20 h.p model and the difficulties of travelling French highways.

Page 47. A letter from J. Blake & Co. Ltd. Dated February 1930 to The Rover Co. Ltd. states that on the strength of the recent Blue Train event the company has secured two Rover Light six orders.

Page 48. Additional press cuttings on the positive effect of The Blue Train race on Rover car sales.

Page 49. A full page advert in the Advertiser’s Weekly written by Dudley H. Noble on the strategy for full page advertising, dated February 1930.

Page 50. Additional press cuttings reference the exploits of the Alvis and Rover cars in connection with the Blue Train race.

Page 51 & 52. Photographic quality prints of Rover advertisements reference increases in production to meet demand and the statement that Rover cars carry a two years’ guarantee.

Page 53. Photographic quality prints of Rover advertisements for the Sportman’s Saloon and the Rover Light Six. Advertisement illustrating how versatile the Rover car is, from Alpine blizzards to burning Sahara heat.

Loose A4 flyer printed in blue and brown advertising the car that beat the Blue Train from “The Daily Express” February 1930.

Page 54. Press cuttings relating to press coverage and advertising type face used.

Page 55. Various press cuttings dated July 1930 announcing Mr. Dudley Noble will be leaving the Rover car company to accept a position as publicity adviser to the Humber-Hillman concerns.

Page 56 & 57. Further press coverage of Mr Dudley Noble’s move to the Humber-Hillman Group.

Page 58. A publicity press cutting of Mr. D.H. Noble of Rootes Group with Miss Joan Molyneux at Grosvenor House.

Page 59. A press cutting from “The Auto” dated December 1927 in praise of Mr. Dudley Noble and how good and serviceable his adverts are.

Page 60 & 61. A collection of press cuttings in praise of the Hillman Wizard launch at a function at the Albert Hall dated May 1931.

Page 62 & 63. A two page coverage from “The Autocar” dated September 1931 titled ‘Turning the screw’ by Donald Osmond of a successful attempt to drive a Hillman Wizard up Screw Hill in Caernarvonshire.

Page 64. A full page photograph, taken by D.H. Noble, from “The Autocar” dated September 1931 of a Hillman Vortic at the Holy City of Mulaz Idriss, Morocco.

Page 65. Press cutting photographs from “The Daily Sketch “and “The Sunday Post” of the Monte Carlo rally entry from Glasgow of a Hillman Wizard towing a caravan.

Page 66. Press cutting from “Autocar” January 1932 of a Hillman Wizard with Eccles caravan, entered by D.H. Noble in the Monte Carlo Rally.

Page 67. Letter dated January 1932 from St James’s Palace stating that His Royal Highness would not have time to see the Hillman Wizard before the car’s entry to the Monte Carlo Rally. Press cuttings on the need for some means of heating the windscreen wiper to keep it from freezing. Pictures of the Hillman and caravan entry to the Monte Carlo Rally.

Pages 68 to 71. A selection of press cuttings from various newspapers covering the Monte Carlo Rally.

Page 72 & 73. A two page spread of a newspaper cutting from “The Autocar” dated February 1932 titled ‘Just to show that it could be done’ by Donald Osmond of the Monte Carlo Rally.

Loose items: Article from “Junior Car Club Gazette” dated February 1932, titled ‘The Long, Lond Trail’ by A. Clive Scarff is the story of the ‘Wizard’ and the ‘Witch’ on the Monte Carlo Rally. Article from “The Motorist” dated February 1932 titled ‘From Glasgow to Monte Carlo with a caravan in tow’.

Page 74. Various newspaper articles covering Earl Howe, Colonel Hacking and Mr. D. Noble breakfasting before entering the R.A.C. 1,000 miles motor rally. A photograph of a Humber Snipe and an article by Dudley Noble titled ‘is the motoring correspondent efficient?’

Page 75. Newspaper cuttings from “The Daily Sketch” dated September 1932 titled ‘ Anti-bandit trap tested’ and ‘Screw Hill, the worst in Great Britain’.

Pages 76 & 77. A two page spread of a newspaper cutting from “The Autocar” dated May 1932 titled ‘1,200 miles in a weekend. London to Applecross and back on a small car’ by Donald Osmond.

Page 78. Reprinted from “The Light Car and Cyclecar” August 1932 an article titled ‘Round England with a Minx’ The latest small Hillman travels 1,755 miles in three days.

Page 79 & 80. Newspaper cuttings from “The Autocar” dated November 1932 on how the interest on the Continent is for large cars.

Page 81. Newspaper cutting from “Egyptian Gazette” dated February 1933, titled ‘London -North Africa-Cairo. An unique journey, Hillman triumphs.

Page 82. Various cuttings and photographs of the Hillman Wizard towing a caravan from London to Cairo.

Page 83. Newspaper cutting from “The Motor Trader” dated March 1933, titled ‘To Cairo with a caravan’. Successful Hillman expedition simulates overseas interest in British Cars.

Page 84. De Tunis au Caire en Automobile from La Tuniisie Automobile.

Page 85. Telegram from Mr. Good, Rootes Ltd. Johannesburg, April 26th, 1933 to Mr Noble acknowledgment and congratulations for the wonderful stunt of Car and Caravan to Cairo. Magazine cutout from “The Sphere” The Petrol World by A. Percy Bradley. ‘With car and caravan to Cairo’ Written authority from Alexandria City Police Traffic Office granting permission for a Hillman Wizard car to proceed from Alexandria to Cairo. Dated 17th February 1933.

Page 86 & 87. Magazine cutout from “The Caravan” dated May 1933 ‘I believe in Caravans’ says Dudley H. Noble.

Page 88. Newspaper cutting from “The Autocar” dated May 1933, ‘Cairo by Caravan. An Adventurous Journey to Prove the Practicability of the Caravan.’

Page 89. Newspaper cutting from “Motor Transport” dated May 1933, ‘Egypt is Hard on Trucks, Development is hampered by Government’.

Page 90. “The Illustrated Sporting & Dramatic News” dated May 1933. ‘A little goes a long way.’ 2,364 miles for five guineas in the Hillman Minx economy trial. Movement of Dudley Noble to Coventry to handle Hillman and Humber publicity.

Page 91. Various newspaper cuttings regarding wireless sets in cars and the marriage of Mr. Dudley Noble to Mrs. Margot Saxton at Guildhall, London on August 26th, 1933.

Page 92. Various newspaper cuttings from “Wireless World,” “Light Car,” “Motor Trader” and “Autocar.”

Page 93. Magazine cutting from “Marketing and Design” dated February, 1934, ‘Problems of Marketing Motorcars Overseas. Factors Which Demand Specialised Methods by Dudley H. Noble.

Page 94. Magazine cutting from “Marketing and Design” dated March 1934 titled ‘The Dealer’s Part in the National Campaign, How Co-operation Lowers Costs’.

Page 95. Cartoon from “The Sketch” dated March 1934, ‘Rally personalities: more celebrities of the motor world caricatured at Bournemouth’.

Page 96. Magazine cutting from “Photography” dated June 1934, ‘Thank Heaven for the Worm. His Eye-View Revealed a New Angle for the Photographer’ by Dudley Noble.

Page 97. Newspaper cutting from the “Midland Daily Telegraph” dated July 1934, ‘A hearty veteran. A thirty-one year old 5 h.p. Swift De Dion which took part in the Veteran Car Rally at Leamington.

Loose Page: Newspaper cutting from “Sunday Pictorial” dated May 1933, ‘Cheltenham’s Mayor at caravan rally: page of special features’.

Page 98. Newspaper cuttings from “Autocar,” “Illustrated London News” and “The Sketch” advertising various Hillman cars.

Page 99. Magazine cutting from “The Motor” dated May 1934 ‘Think Before Filming’ by Dudley Noble.

Page 100. Magazine cutting from “Country Life” dated June 1934, ‘The Critical Briton Abroad. A British car in South America 12,800 feet above sea level’.

Page 101. A selection of newspaper photographs illustrating the six cylinder Hillman saloon and the Humber Vogue Saloon.

Page 102. A selection of newspaper cuttings advertising Hillman cars and the new Humber Snipe.

Details

Extent:
215
265
35
Identifier:
MS/0456/2
Access:
Open Access