Box containing 150ml bottle containing powder for 150ml of Vitavel Multivitamin Liquid, by Bencard, Brentford, 1987

Vitamins cannot be made by the body so have to be eaten as part of a balanced diet or taken as supplements such as Vitavel Multivitamin Liquid made by Bencard. The powder is made into a liquid by adding water and taken once a day. It contains the vitamins A, B, C and D. By taking vitamins, the consumer became in part responsible for their own health and well-being rather than relying on experts. The multivitamin cost £2.35 from a chemist in Clevedon, North Somerset, England.