British Rail poster, Hey big spender...

BR Poster: Hey big spender spend a little time in town - spend less money on our special fares and have more to spend on your shopping. Illustration of parcels and packages. Bridge and London skyline in background. Cancol. AD6214A PO2479. Presented by British Rail.

Posters and eye-catching travel guides were used by railway companies at stations to promote leisure activities, holidays and travel opportunities to passengers waiting for their train. Railway companies regularly commissioned graphic artists to design the posters to make them visually engaging and market attractive things to do by train to encourage more customers.