Polaroid SX-70 Land camera Model 2 in original carton, made by Polaroid, USA, 1974-1977
In 1972 the Polaroid Corporation released the SX-70 camera, the first folding, single-lens-reflex (SLR) camera. Like all SLRs, it allowed the user to view through the lens exactly what would be captured in the photograph. The technology packed the chemistry of a darkroom into a hand-held camera. The film was revolutioney, developing automatically in 60 seconds, and soon gained a cult following.