Kinemacolor was the first successful colour motion picture process, used commercially from 1908 to 1914. It was invented by George Albert Smith in 1906 and launched by Charles Urban's Urban Trading Co. of London in 1908. From 1909 on, the process was known and trademarked as Kinemacolor (The Natural Color Kinematograph Company Limited). It was a two-colour additive colour process, photographing and projecting a black-and-white film behind alternating red and green filters.

This programme advertises the Kinemacolor film 'The World the Flesh and the Devil' - the first screening of a full length fiction feature film in colour. Also showing as part of the Kinemacolor Season at the Holborn Empire were films such as 'Floral Friends' and 'An Awkward Mix-up (A Screaming Farce)'.

Kinemacolor was the first successful colour motion picture process, used commercially from 1908 to 1914. It was invented by George Albert Smith in 1906 and launched by Charles Urban's Urban Trading Co. of London in 1908. From 1909 on, the process was known and trademarked as Kinemacolor (The Natural Color Kinematograph Company Limited). It was a two-colour additive colour process, photographing and projecting a black-and-white film behind alternating red and green filters.

Urban built the Théâtre Edouard VII on the Boulevard des Capucines in Paris in order to show Kinemacolor films. He had already had great success showing his films exclusively at the Scala Theatre in London. However, the Théâtre Edouard VII did not enjoy the same success and the theatre closed in May 1914.