South African Cinema Hoarding Advertising 'Carmen'

Made:
1920s in South Africa
Silver gelatin photoraph of the front of a cinema in South Silver gelatin photoraph of the front of a cinema in South

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Creative Commons LicenseThis image is released under a CC BY-NC-ND 4.0 Licence

Buy this image as a print 

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License this image for commercial use at Science and Society Picture Library

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Silver gelatin photoraph of the front of a cinema in South
Science Museum Group
© The Board of Trustees of the Science Museum, London

Silver gelatin photoraph of the front of a cinema in South
Science Museum Group
© The Board of Trustees of the Science Museum, London

Silver gelatin photoraph of the front of a cinema in South Africa showing an advertising hoarding for the film 'Carmen'.

Gerald Spencer Darrell was an officer in the British Army in the first world war. He was subsequently asked to open the first Moving Pictures Theatre at the Savoy in a yet unidentified South African town (most likely Cape Town), this collection of images shows the marketing tactics used by Mr Darrell to bring customers to his cinema.

Details

Category:
Cinematography
Object Number:
2019-319
Materials:
paper (fibre product) and emulsion
Measurements:
overall: 106 mm x 68 mm
type:
photograph and silver gelatin print