Demonstration of Nielsen Instantaneous Audimeter for the Larkins

Made:
27 February 1959

Daily Herald/Science Museum
© Mirrorpix

Daily Herald/Science Museum
© Mirrorpix

Television Press Limited photograph titled 'Evolutionary development in audience research'. Image shows Bill Harris explaining to the Larkins (David Kossoff, Ronan O'Casey, and Ruth Trouncer) the central control panel of his revolutionary Neilsen Instantaneous Audimeter. The device measured audience engagement from individual television sets in people's houses. 'At present it takes 10 days to work out the number of people viewing a television programme. Soon it will take only 10 minutes'.

Details

Category:
Photographs
Object Number:
1983-5236/30354
Materials:
ink and paper (fibre product)
type:
photograph
taxonomy:
  • object genre
  • image