Produced by Kodak Ltd., this advertisement was printed for supply to publishers for reproduction in publications. Focusing on 'Kodak NC Film', this advert outlines the benefits of using this Kodak film including being "The fastest roll film. Gives the widest latitude in exposure. Highly colour-sensitive & non-curling." An indication of the film market is given by the inclusion of "Ask for Kodak film and refuse inferior substitutes".