VHS videotape of British Railways television commercials from 1985 to 1987

Made:
2001-02-21 in United Kingdom
maker:
British Railways Board

Compilation of British Railways television commercials made between 1985 and 1987, and made by advertising agency J. Walter Thompson. Content: 1985 Flying Scotsman vs Intercity, 1985 Murder on the motorway, 1985 On Leave, 1985 Pilgrimage to Canterbury (2 versions: Hastings and Windsor), 1986 Kids out Quids in, 1986 One year railcard, 1986 Songs (short version), 1987 Intercity savers, 1987 Renewal QE2 (train renewal ; short version). Total duration: 10 minutes.

This videotape along with others in the collection, form a representative sample of British Railways television advertising between the 1960s and mid-1990s. The different adverts feature the breadth of styles and scope of advertising companies used over the years. Some of the agencies represented are J. Walter Thompson Agency (now Wunderman Thompson), GPCC Advertising, Saatchi & Saatchi, Gold Greenless Trott, Abbott Meade Vickers, Allen, Brady & Marsh (ABM). Though, productions details have not been identified for all adverts. Some of British Railways adverts have had popular success and won awards, e.g. Relax, made by Saatchi & Saatchi 1988, promoting Intercity services, won 13 awards from various advertising competitions. The collection also includes different versions of same adverts: regional versions, short (10 seconds) and long (30-50 seconds) versions, seasonal versions.

Details

Category:
Moving Images
Object Number:
2022-1230
Materials:
plastic (unidentified), polyester, magnetic layer and cardboard
Measurements:
overall: 200 mm x 120 mm x 30 mm,
type:
vhs
credit:
BRB (Residuary) Ltd