U-Matic videotape of British Railways radio and television commercials from 1980 to 1984
- Made:
- 1980-1990 in United Kingdom
- maker:
- British Railways Board
Compilation of British Railways radio and television commercials made in 1980-1984. Mainly adverts from 'This is the age of the train' campaign made by advertising agency Allen, Brady & Marsh (ABM). Content: 1980s Different World, 1980s (radio) Bad weather (business tactical), 1980s (radio) Talking cars, 1980s (radio) Why are we waiting, 1980s (radio) Young person railcard, 1980s Intercity Sleeper to London, 1980s Snails, 1980s Dreams, 1983 Entertaining clowns, 1984 My Mum took me to the castle (Edinburgh Castle), 1980s Parking meters, 1981 Senior citizens railcard, 1980s Family railcard, 1984 Young person railcard, 1983 Scotrail, 1983 Scotrail senior citizen, 1980s Cornish Railcard. Total duration: 13 minutes.
This videotape along with others in the collection, form a representative sample of British Railways television advertising between the 1960s and mid-1990s. The different adverts feature the breadth of styles and scope of advertising companies used over the years. Some of the agencies represented are J. Walter Thompson Agency (now Wunderman Thompson), GPCC Advertising, Saatchi & Saatchi, Gold Greenless Trott, Abbott Meade Vickers, Allen, Brady & Marsh (ABM). Though, productions details have not been identified for all adverts. Some of British Railways adverts have had popular success and won awards, e.g. Relax, made by Saatchi & Saatchi 1988, promoting Intercity services, won 13 awards from various advertising competitions. The collection also includes different versions of same adverts: regional versions, short (10 seconds) and long (30-50 seconds) versions, seasonal versions.
Details
- Category:
- Moving Images
- Object Number:
- 2022-1233
- Materials:
- plastic (unidentified), polyester and magnetic layer
- Measurements:
-
overall: 230 mm x 150 mm x 30 mm,
- type:
- videotapes
- credit:
- BRB (Residuary) Ltd