U-Matic videotape of British Railways television commercials from the 1980s

Compilation of British Railways television commercials made in the 1980s. Adverts made by various advertising agencies, including GPCC Advertising, Hedger Mitchell Stark (Saatchi & Saatchi), Allen, Brady & Marsh (ABM). Content: 1980s Intercity Sleeper, 1980s Dreams, 1980s Snails, 1984 Kids out quids in (London SouthEast), 1980s Cages (Women in cages), 1984 Gatwick Express, 1984 London Connection, 1980s Scotrail coin map, embrodery, clippong, half price (for awayday, Family awayday, senior citizen, weekend). Total duration: 6 minutes 20 seconds.

This videotape along with others in the collection, form a representative sample of British Railways television advertising between the 1960s and mid-1990s. The different adverts feature the breadth of styles and scope of advertising companies used over the years. Some of the agencies represented are J. Walter Thompson Agency (now Wunderman Thompson), GPCC Advertising, Saatchi & Saatchi, Gold Greenless Trott, Abbott Meade Vickers, Allen, Brady & Marsh (ABM). Though, productions details have not been identified for all adverts. Some of British Railways adverts have had popular success and won awards, e.g. Relax, made by Saatchi & Saatchi 1988, promoting Intercity services, won 13 awards from various advertising competitions. The collection also includes different versions of same adverts: regional versions, short (10 seconds) and long (30-50 seconds) versions, seasonal versions.