U-Matic videotape of British Railways radio and television commercials from 1976 to 1983

Compilation of British Railways radio and television commercials. Reel 1, 1976-1983. Mainly adverts from 'This is the age of the train' campaign made by advertising agency Allen, Brady & Marsh (ABM). Content: 1970s Awayday (animation), 1970s Awayday return, 1970s Cheap weekend return, 1970s Golden Rail Holidays, 1970s Intercity Easy (5 versions: Family, Friends, London, London Friends, Winter), 1970s Sealink France, 1970s Sealink Ireland, 1970 Senior card (2 versions: grand children, couple), 1976 Awayday mum and kids, 1976 Have a good trip (7 versions: Intercity 125, Intercity 125 2, Kids, North 1, North 2, Sleeper, West); 1976 'Train house visit', 1978 Motorail, 1978 Movements, 1978 Seaside, 1978 Seaspeed, 1978 Sevenoaks, 1980 Family Railcard, 1980s Intercity Business (long and short versions), 1980s Under 24s, 1981 Senior citizen Railcard, 1980s (radio) Enough of London, 1980s (radio) Glasgow to Edinburgh, 1980s (radio) Red Star song, 1980s (radio) Under 24 railcard, 1970s Awayday Christmas shopping, 1970s Ladies January sale, 1980 Intercity Business, 1980s Awayday (5 versions: Midland, Sount, South 2, South East, Wales and West), 1980s Bodmin Awayday Wales West, 1980s Bodmin Local bargain North, 1980s Business bad weather (2 versions), 1980s Different world, 1980s Dream North England, 1980s Glasgow to Edinburgh (2 versions), 1980s Intercity 125 North-East South-West, 1980s Intercity Sleeper, 1980s Lady shopping awayday (4 versions), 1980s Parking meters, 1980s Party size awayday, 1980s Senior citizen (2 versions), 1980s Snails London region, 1980s Under 24, 1980s Weekend awayday video game, 1980s Week shopping coupon, 1981 Senior citizen (2 versions), 1982 Intercity savers (2 versions), 1982 London saver (3 versions), 1983 Persil, 1980s (radio) Tropics Bar Glasgow (2 versions), 1980 American Express card, 1980s Intercity Access card. Total duration: 54 minutes.

This videotape along with others in the collection, form a representative sample of British Railways television advertising between the 1960s and mid-1990s. The different adverts feature the breadth of styles and scope of advertising companies used over the years. Some of the agencies represented are J. Walter Thompson Agency (now Wunderman Thompson), GPCC Advertising, Saatchi & Saatchi, Gold Greenless Trott, Abbott Meade Vickers, Allen, Brady & Marsh (ABM). Though, productions details have not been identified for all adverts. Some of British Railways adverts have had popular success and won awards, e.g. Relax, made by Saatchi & Saatchi 1988, promoting Intercity services, won 13 awards from various advertising competitions. The collection also includes different versions of same adverts: regional versions, short (10 seconds) and long (30-50 seconds) versions, seasonal versions.

Details

Category:
Moving Images
Object Number:
2022-1236
Materials:
plastic (unidentified), polyester and magnetic layer
Measurements:
overall: 230 mm x 150 mm x 30 mm,
type:
videotapes
credit:
BRB (Residuary) Ltd