U-Matic videotape of animated British Railways television commercials from 1987
- Made:
- 1987 in United Kingdom
- maker:
- British Railways Board
Two British Railways television commercials made in 1987 by advertising agency Boase Massimi Pollitt (BMP). First advert is for Scotrail (animated, black and white), the second advert promotes 'Days out by train' (colour animated). Total duration: 1 minute 30 seconds.
This videotape along with others in the collection, form a representative sample of British Railways television advertising between the 1960s and mid-1990s. The different adverts feature the breadth of styles and scope of advertising companies used over the years. Some of the agencies represented are J. Walter Thompson Agency (now Wunderman Thompson), GPCC Advertising, Saatchi & Saatchi, Gold Greenless Trott, Abbott Meade Vickers, Allen, Brady & Marsh (ABM). Though, productions details have not been identified for all adverts. Some of British Railways adverts have had popular success and won awards, e.g. Relax, made by Saatchi & Saatchi 1988, promoting Intercity services, won 13 awards from various advertising competitions. The collection also includes different versions of same adverts: regional versions, short (10 seconds) and long (30-50 seconds) versions, seasonal versions.
Details
- Category:
- Moving Images
- Object Number:
- 2022-1240
- Materials:
- plastic (unidentified), polyester and magnetic layer
- Measurements:
-
overall: 230 mm x 150 mm x 30 mm,
- type:
- videotapes
- credit:
- BRB (Residuary) Ltd